How It Works
How It Works
We make it easy to reach custom audiences across TV formats.
How It Works Why Addressable TV Our Approach New-to-TV Solutions
Addressable TV creates incremental reach among a younger audience
Thailand's leading home improvement chain, Boonthavorn, launched an addressable TV campaign to show people how to 'Live Your Way'.
Thailand
2023
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
Technology
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Addressable TV creates incremental reach among a younger audience
Thailand's leading home improvement chain, Boonthavorn, launched an addressable TV campaign to show people how to 'Live Your Way'.
Thailand
2023
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Addressable is TV now a $56bn industry
A new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56bn industry. This is set to rise by over 50% to $87bn by 2027.

The report was informed by over 100 interviews with advertisers, streamers and agencies – and supported by extensive bottom-up market modelling and quantitative consumer research.
5 minutes read
26/06/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Insights Thinking Inside the Box Addressable Advantage Unlocking the Potential of Addressable TV
A-Z of Addressable TV Blog Posts Research Ad Spotlight
Leveraging the power of commerce data with addressable TV
TV advertising is not only a brand-building medium but also a powerful way to drive sales, thanks to the growing opportunities of commerce media. Finecast has integrated commerce data into its addressable TV campaign lifecycle, helping brands and advertisers use this data at every step, from planning to measurement and campaign optimization. This approach enables smarter targeting, agile message delivery, and creative innovation, ultimately generating incremental revenue for brands across various markets.
5 minutes read
05/09/2023

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New-to-TV solutions

Can TV advertising help your brand?

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Accessible

TV's reach isn't out of reach

Advertise on the most powerful platform and across multiple devices in the expanding TV universe without blowing your budget.

Addressable

Advertise with confidence

Optimise your campaigns with top-tier content, distribution experts, data partners and access to 100% addressable broadcaster-quality inventory.

Precise

Best-in-class data is your best friend

Reach the audience that's best for your brand with precision targeting and your choice of over 1,200 bespoke targeted segments.

Measurable

Power of TV + precision of data

Monitor near real-time campaign results with Finecast Report to view increases in awareness, recognition and sales.

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TV remote close up

Are you new to TV?

100s of brands are making their mark on TV

We’ve helped countless advertisers use television for the first time.
They quickly discover that TV is the perfect medium for them.

Simplifying a complex TV landscape

Although people watch TV in more ways than in the past, they also watch more of it than ever. With a screen in every room and plenty of options to watch on-the-go, TV is a powerful opportunity for advertisers.

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See how we help New-to-TV clients launch campaigns like seasoned pros.

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