Thinking Inside the Box – Measuring the Success of Addressable

  • 2 minutes read
  • United Kingdom
  • 10/06/2021
Woman watching TV in living room while having a drink

We commissioned research to explore the medium of TV, what it means to viewers and how they consume and respond to the content delivered within the TV environment.

Phase Three of the research measures the power of addressable TV by exploring how three brands are effectively using addressable TV today and how ads impact brand perception, viewer engagement and the likelihood of a call to action.

Read related Success Stories with ebay, Sweaty Betty and What Car.

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