Addressable TV advertising launched in the Philippines
GroupM announced on Wednesday the launch of Finecast, an addressable television (TV) company, in the Philippines.
Finecast allows advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms, set-top boxes, a variety of video-on-demand services, over-the-top providers, and game consoles, GroupM said in an e-mailed statement.
“As the world’s largest media advertising company, GroupM is able to forge the sizeable partnerships necessary to identify relevant audiences in the fragmented TV landscape,” GroupM Philippines and Singapore Chief Executive Officer Puneet Arora said.
In the Philippines, GroupM, through Finecast, has partnered with various content providers, broadcasters, platforms, and data providers, he added.