Media coverage

More than a feeling: resonance via addressable TV is the creative reawakening that adland needs

  • 1 minute read
  • Global
  • 16/05/2023
Addressable TV presents an opportunity to continually innovate in what is deemed as ‘The Golden Era of TV’. / Levi Stute

Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.

Viewers respond more positively to personalized TV ads than broad TV ads, as illustrated by new research from Finecast in partnership with System1. The report, ‘Addressable // Advantage’, interrogates the impact of targeted TV ads among various audiences, and how specificity can garner greater engagement for brands.

Finecast meets brands at the intersection of linear and streamed TV and enables them to deliver tailored ads to relevant, segmented audiences across multiple devices and broadcasters – all through a single touchpoint.