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Market-leading collaboration maximises reach & impact
Cancer Research UK (CRUK) is the world’s largest independent cancer research organisation. Following the Covid-induced disruption of recent years, CRUK planned to relaunch one of its most profitable fundraising pillars: Race for Life (RFL). The end goal? To make this the most locally relevant, national campaign ever. To achieve their goals, CRUK turned to EssenceMediacom, Creative Futures and GroupM Nexus with its cross-channel solution, Unmissable. Unmissable is a GroupM Nexus collaboration that delivers programmatic media at broadcast scale, bringing together the power of Finecast, Xaxis, and Sightline into one cross channel execution, enabling clients to activate a single campaign across broadcaster video-on-demand (BVOD), digital audio, digital out-of-home (DOOH), mobile, premium digital video, and premium display.
United Kingdom
2023
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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Success Stories
Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Market-leading collaboration maximises reach & impact
Cancer Research UK (CRUK) is the world’s largest independent cancer research organisation. Following the Covid-induced disruption of recent years, CRUK planned to relaunch one of its most profitable fundraising pillars: Race for Life (RFL). The end goal? To make this the most locally relevant, national campaign ever. To achieve their goals, CRUK turned to EssenceMediacom, Creative Futures and GroupM Nexus with its cross-channel solution, Unmissable. Unmissable is a GroupM Nexus collaboration that delivers programmatic media at broadcast scale, bringing together the power of Finecast, Xaxis, and Sightline into one cross channel execution, enabling clients to activate a single campaign across broadcaster video-on-demand (BVOD), digital audio, digital out-of-home (DOOH), mobile, premium digital video, and premium display.
United Kingdom
2023
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Highlights from Finecast's Second Annual TV Innovation Summit
Last week, on the banks of the Thames, Finecast hosted our second annual TV Innovation Summit.

Exclusive to Finecast clients and agency partners, this event highlights our commitment to innovation through collaboration, continued research, and dialogue across channels and partners to move addressable advertising forward. Our ultimate goal? To reimagine TV advertising experiences for brands and viewers.

This year, attendees got an in-depth look at current and future trends impacting the industry, the role of everything from data to sustainability, as well as the opportunities that an omnichannel world introduces for brands and media.
5 minutes read
17/03/2023
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Keep up to date on addressable TV with our blogs, articles and research.
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Ad Spotlight: Sue Unerman, Chief Transformation Officer, EssenceMediacomX
In this week’s ad spotlight we hear from Sue Unerman, Chief Transformation Officer, EssenceMediacomX. She is an advocate for diversity and equality in the workplace who also co-authored two best-selling books; ‘Belonging’, ‘The Glass Wall’, and ‘Tell the Truth’ which is about authenticity in marketing.
6 minutes read
29/03/2023

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