Get, set, target
Viewers spend an average of four hours daily watching connected TV (CTV) content against three and a half in 2021, notes a recent mediasmart report. It claims that 84% of households in India have more than one person watching a CTV and 81% of those exposed to CTV ads claim that the ads influenced their purchase decision. Little wonder that more and more companies are including CTV advertising in their overall marketing mix. Indeed, what started as a reach optimiser for a handful like e-commerce, tech, and premium brands, is now seeing traction among consumer durables, retail, and FMCG marketers.
Read more about the future of video advertising on the Financial Express.