Finecast’s innovative targeting delivers strong results across key brand metrics for Cunard
The most historic cruise line in the world.
Be the cruise line of choice during this highly competitive period for the travel market
Cunard partnered with Finecast to identify and reach their optimal target audience via addressable TV.
We’re really pleased with the results of this Addressable TV campaign as it helped Cunard reach the specific target audience they were looking for, and we’re thrilled that the campaign drove uplifts in the key KPIs of awareness & intent.
The results exceeded expectations
In terms of emotional response, an impressive 84% of those people exposed to the ad felt positively about it. Meanwhile, the addition of Nectar data produced gains in both purchase intent and brand consideration that surpassed the previous two brand uplift studies. Exposed viewers were 33% more likely to consider Wolf Blass than the control group, and they were 41% more likely to purchase the brand. In fact, 21% of people did go on to purchase Wolf Blass wine in store or online after having seen the ad messaging.