Finecast scales brand awareness for Sweaty Betty beyond its fan base
British retailer specialising in women's activewear
Scale brand awareness beyond their loyal fan base
The secondary focus of the campaign was on supporting sales growth, adopting a more direct response approach by offering the viewer a discount by using an onscreen code (20% off the power leggings featured in the ad).
Build fully bespoke audience segments for Sweaty Betty's audience
Our first ever TV campaign run through Finecast delivered on its promise of building brand awareness and positive consideration. We’ll definitely be looking to include addressable TV in our future campaigns.
45% of those aware of Sweaty Betty felt they would expect to see the brand advertise on TV, and the TV campaign had a strong impact.
Key positive differences can be seen across brand perception measures and also awareness of the product featured in the TV campaign. % Difference between test and control groups:• +5% Prompted brand awareness• +3% Purchase intent• +6% Brand I love• +7% Mentioned the brand to someone they know in the last 3 weeks• +10% Likely to visit website in next month• +8% Likely to visit store in the next month• +11% NPS score (promotion)
Credits: Photos by Patrick Malleret, Blue Bird, Andrea Piacquadio