Building a custom audience to effectively reach cat owners who care
Making nutrition cats and dogs first medicine since 1968
Find cat owners who care
Build a custom audience of new and existing cat parents
By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.
Addressable TV achieved a variety of positive brand uplift results
- 74% of the exposed group were likely to purchase Royal Canin versus only 33% of the control group.
- 78% of exposed viewers are likely to consider Royal Canin compared to 34.6% of the control group.
Credits: Photos by Inge Wallumrød, Sam Lion, Japheth Mast, Mike San