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We make it easy to reach custom audiences across TV formats.
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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Success Stories
For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Ad Spotlight: Rufina Lawani, Head of Regional, Finecast
In this week’s ad spotlight we hear from Rufina Lawani, Head of Regional at Finecast. She shares how the economic climate is changing advertising and what the future holds, sound career advice, as well as her new role with NABS to support employee well-being.
6 minutes read
11/01/2023
Insights
Insights
Keep up to date on addressable TV with our blogs, articles and research.
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Ad Spotlight: Rufina Lawani, Head of Regional, Finecast
In this week’s ad spotlight we hear from Rufina Lawani, Head of Regional at Finecast. She shares how the economic climate is changing advertising and what the future holds, sound career advice, as well as her new role with NABS to support employee well-being.
6 minutes read
11/01/2023

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About Us

Finecast is the global leader in addressable TV

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Purpose

Simplifying the TV landscape

We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.

Our approach

How we work

Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.

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We believe in the power of TV. It's still the most trusted advertising medium.

We put
people first

As an open culture, we respect each other and take our work seriously and we know how to have fun – that’s what brings us together.

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leadership team

Marissa Jimenez

Managing Director

Joanna Avery

Client Engagement

Kim Gibbard

Operations

Lauren Hodgson

Business Strategy

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Trusted partnerships

We provide advertisers with access and scale by partnering with premium broadcasters across the entire addressable TV ecosystem.

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Finecast provides increased access to inventory with new header bidding capabilities

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Neuroscience confirms the power of addressable TV for brands

Addressable TV advertising launched in the Philippines

Indian audience watching TV

Convenience driving audiences, addressability driving advertisers to connected TV

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