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We make it easy to reach custom audiences across TV formats.
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
Technology
Technology
From planning to reporting, Finecast platform applications enable end-to-end management of addressable TV campaigns.
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For any brand and every level of TV advertising experience, we make sure our clients' marketing budgets fulfill their full potential.
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Custom ‘trendsetter’ audience boosts positive awareness of Lacoste
Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
United States
2022
About Us
About Us
We are a group of people with a passion for technology and a strong belief in how it will continue to shape the future of TV advertising.
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Ad Spotlight: Chris Keenan, Global Chief Product & Commercial Officer, Finecast
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.

From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.
6 minutes read
30/05/2023
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Ad Spotlight: Chris Keenan, Global Chief Product & Commercial Officer, Finecast
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.

From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.
6 minutes read
30/05/2023

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About Us

Finecast is the global leader in addressable TV

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Purpose

Simplifying the TV landscape

We provide a single point of access to the addressable TV landscape, from planning campaigns to measuring the benefits to your business.

Our approach

How we work

Our unique approach is rooted in valuable partnerships and alliances, underpinned by cutting-edge technology.

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We believe in the power of TV. It's still the most trusted advertising medium.

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people first

As an open culture, we respect each other and take our work seriously and we know how to have fun – that’s what brings us together.

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Marissa Jimenez

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Joanna Avery

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Kim Gibbard

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Lauren Hodgson

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We provide advertisers with access and scale by partnering with premium broadcasters across the entire addressable TV ecosystem.

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Addressable TV Ads Yield Greater Business Impact and Emotional Intensity

Finecast provides increased access to inventory with new header bidding capabilities

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