Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
In this week’s ad spotlight we hear from Rufina Lawani, Head of Regional at Finecast. She shares how the economic climate is changing advertising and what the future holds, sound career advice, as well as her new role with NABS to support employee well-being.
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