Finecast was tasked with boosting brand appeal among younger consumers for Lacoste. They did this by finding the trendsetting audience and delivering ads to them through advanced TV platforms. The campaign was successful, with Lacoste seeing positive lifts in aided awareness, brand consideration, and customer forecast.
Our guest this month is Chris Keenan. Chris grew up in the United States and has over 20 years of experience working in digital media on both sides of the pond. He joined Finecast in January where he leads the global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy.
From developing industry-first products to creating proprietary technology for brand and agency partners, Chris is a technologist at heart.
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