Finecast’s innovative targeting using Nectar360 data delivers sales and positive brand metrics
One of the world’s largest wine companies
Drive sales amongst target audiences
Innovate to improve brand health metrics and sales
We are delighted with the performance of the Wolf Blass – Here’s to the campaign that aired last Christmas using Finecast to innovatively target consumers. With the objective of recruiting into the wine category, digital played a huge part in our 2020 marketing plans. The VOD commercial enabled us to reach audiences, analyse customer behaviour and track purchases in a highly effective and impactful way.
The results exceeded expectations
In terms of emotional response, an impressive 84% of those people exposed to the ad felt positively about it. Meanwhile, the addition of Nectar data produced gains in both purchase intent and brand consideration that surpassed the previous two brand uplift studies. Exposed viewers were 33% more likely to consider Wolf Blass than the control group, and they were 41% more likely to purchase the brand. In fact, 21% of people did go on to purchase Wolf Blass wine in store or online after having seen the ad messaging.
Credits: Photos by Balázs Burján, Grape Things, Elina Sazonova, cottonbro studio